Riley McMath Walker
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Else

Else is an app with a mission: to take on the narcissistic nature of the selfie. Rather than focusing inward, the app documents small moments of helping others. I wanted to stay away from traditional pay-it-forward imagery (hearts, hands, etc.) and focus on the ripple effect of doing good for someone else. The open arms in the final design are meant to convey a feeling of equality and symmetry.

My Role: Logo Design, UI Design

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