Burger King came to us with a problem. How would they announce their upcoming Grilled Dogs without having the secret spoiled by the tens of thousands of BK employees at franchises across the world? Surely a secret this huge would be bound to get out somehow. In fact, we counted on it.
We created the most amazing employee training video of all time, hosted by none other than the original D-O-double-G himself. It started as employees-only, but pretty soon the secret was out. In the end, Grilled Dogs became one of Burger King's most successful launches in years.
This campaign was awarded a Bronze Entertainment Lion at the Cannes Festival of Creativity in 2016.