Riley McMath Walker
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StayTuned

Branding and motion design for Snapchat's first-ever daily news show, created by NBC News.

 
 
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News for a new generation.

StayTuned is a first-of-its-kind daily news show on Snapchat. It condenses the most important stories of the day into a rapid-fire primer designed for a generation of users that would otherwise tap right through. The graphics had to be lightweight, flexible, and visually striking. The result was a system built around a modernized "glitch" effect, like tuning an old television set.

My Role: Brand Designer and Lead Motion Designer

The Numbers: Within one week of the show's launch, it had earned over 29 million views and more than 1 million subscriptions. 40% of the viewers tuned in at least 3 times a week.

 
 
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