Riley McMath Walker
POD-Name-Comp-2.gif

P.O.D. System

A new sneaker derived from the Adidas Originals collective memory.

POD-Hero.jpg
 
 
 
IG-Sticker-01-Spin.gif
POD-blue-horizontal.png
 

The P.O.D. System combines three game-changing pieces of footwear tech into one dope sneaker. Adidas' message was clear: we're inspired by the past but we don't let it define us. Our launch campaign focused on deflection - both in the typography and the traditional norms of a sneaker launch.

My Role:  Animation and Visual Design

 
 
IG-1.gif
IG-2.gif
IG-3.gif
IG-4.gif
 
 
 
 
Workshop-Hero.jpg
 
 
 
 

Creators, influencers, and sneakerheads alike united in London to deconstruct and rebuild the new P.O.D. shoe to reflect . The event featured Pharrell, Migos, Russ Bengtson and DJ Clark Kent.

 
 
IG-Sticker-02-Splosion.gif