“See It In Action”
Installation One
Our brief was simple - to create the coolest mannequin of all time.
Working closely with industrial designers and our in-house development team, I helped create an experience that showed off the benefits of Adidas performance wear in an exciting new way. We created an AR app from scratch that allowed people to explore the gear in 360 degrees, worn by interactive 3D scanned motion-capture runners.
My Role: Art Direction, Motion Design, Print Design
Mo-cap assets provided by We Fly Coach (NYC). Fabrication by InStore (UK). Launched in the NYC adidas flagship store.
“Make The Product Talk”
Installation Two
Taking signage to the next level.
Static signage can only communicate so much. We created an in-your-face video series that responded to sensors in special hangers that would deliver different experience depending on the specific clothing item you picked up off the rack.
My Role: Art Direction, Storyboarding, Visual Design
Motion Design by Diego Funken
